40

of U.S. travel site visits come from mobile.

Google Analytics, U.S., Aggregated data, Travel vertical, April 2016.

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55

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

March 2018 Google Data

Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.

March 2018 Google Data

Mobile searches for “unique gifts” have grown 110% in the past two years.

March 2018 Google Data

Mobile searches for “gifts for ___ lover(s)” have grown by over 130% in the last two years (for example, “gifts for hawaii lovers”).

March 2018 Google Data

Mobile searches for “gifts for ___ from ____” have grown by over 140% in the past two years (for example, “gifts from kids to mom”).

March 2018 Google Data