Consumer Insights Travel
65%

of travelers say they search for travel videos online by destination.

Related Data

Search Consumer Insights Travel
48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg
Search Consumer Insights Travel

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

Google/Greenberg
Search Consumer Insights Travel

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.

Google/Greenberg
Consumer Insights Travel Experience & Design

High-value travelers make an annual average of 7 airline bookings.

Google/Greenberg