CuriosityStream generated 89% more sign-ups by combining TrueView for action ads with Customer Match.

CuriosityStream’s YouTube AdWords Data, Global, Comparing all campaigns in July 2017 vs. Oct. 2017.

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People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool
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of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg