Video Television & Film
55%

of TV advertising time is not paid attention to due to multitasking, switching channels, and fast-forwarding.

Related Data

Video Television & Film

Watch time of YouTube on television screens alone tops over 250 million hours per day.

YouTube Internal Data
Video Television & Film

Video viewers said relating to their passions is 3X more important than content featuring famous actors.

Google/OMG
Video Television & Film

Video viewers said relating to their passions is 1.6X more important than content with high production quality.

Google/OMG
Video Television & Film

YouTube leads reach among ad-supported OTT services with 68% reach.

Comscore OTT Intelligence and Custom Reporting
Video Television & Film

YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.

Comscore OTT Intelligence and Custom Reporting
Video Television & Film

YouTube’s 41% share leads watch time among ad-supported OTT services.

Comscore OTT Intelligence and Custom Reporting