Video Entertainment

Content that allows viewers to dig deeper into interests is 2.7X more important than featuring famous actors.

Related Data

Video Entertainment

Watch time for comedy videos has grown over 60% in the least year.

Google
Video Entertainment

Relating to people's passions when they're choosing what to watch is 1.6X more important than whether the content has high production quality.

Google and OMG
Video Entertainment

Gen Z and millennial viewers want to find purpose and meaning in what they watch.

Google and OMG
Video Entertainment
50%

of Gen Z and millennial consumers say they often watch things just to be able to talk about them.

Google and OMG
Video Entertainment

YouTube has seen >3,100 years of watch time of lyric videos, where lyrics appear on screen, in the past 12 months.

Google Data
Video Entertainment
68%

of people who watch music on YouTube do so when feeling nostalgic.

Ipsos