There was a 4.5X growth in watch time of ugly-to-beauty challenge videos on YouTube in the past year.

YouTube Internal Data, Global, June 12–July 11, 2017, June 12–July 11, 2018.


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Related Data

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data

coming-out videos this year involve reactions from a parent, sibling, or other family member.

2018 YouTube Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

May 2018 Google/Ipsos Connect

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

May 2018 Google/Ipsos Connect

Some of baby boomers’ most-watched categories on YouTube are entertainment, music, and news.

November 2018 Google Data