Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect, "Digital Hispanics: The Role of Culture and Language Online," Apr. 2015, n=4,533 U.S. digital, self-identifed Hispanics ages 18-64 who were purchasers in the past six months in relevant vertical categories.


Download JPG

Related Data


of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

July 2017 Nielsen/YouTube

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

June 2017 YouTube

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Jan. 2017 Ipsos MediaCT/Google

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Jan. 2017 Ipsos MediaCT/Google

of Hispanics say they watch YouTube to engage in passions or topics of interest.

Jan. 2017 Ipsos MediaCT/Google