Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect, "Digital Hispanics: The Role of Culture and Language Online," Apr. 2015, n=4,533 U.S. digital, self-identifed Hispanics ages 18-64 who were purchasers in the past six months in relevant vertical categories.

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increase in earned views on YouTube in the last year.

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of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

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of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

January 2017 Ipsos MediaCT/Google