25

of users said they would re-engage with the travel apps they have stopped using if they received a discount on their next purchase.

Google/Ipsos, U.S., "How People Use Their Phones for Travel," n=500, smartphone users aged 18-64 who used a smartphone for travel in the past month, Oct. 2016.

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of travel app users reported abandoning apps when they were no longer needed.

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of travel app users discover apps by browsing app stores.

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of travel apps are used at least monthly.

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of smartphone users prefer travel apps over mobile sites when using a loyalty program.

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