Consumers in the Micro-Moment, Google/Galaxy, Australia, June 2015, (n=1002 smartphone users).

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Mobile searches for lipsticks and lipglosses have grown over 100% overall in the past two years.

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Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past 2 years.

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Mobile searches for the term "best toothbrush" have grown over 100% in the past 2 years.

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In the past two years, mobile searches for "product reviews" have grown over 35%.

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Mobile searches for "toothbrush reviews" have more than doubled over the past 2 years.

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