Searches for the vegan skin care category have grown by 83% year over year in the U.S.

Google Internal Data, U.S., Jan. 2011–Sept. 2016.

Related Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past 2 years.

Jan. - June 2015 vs. Jan. - June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

of females 18 to 24 years old used their phones to search for health and beauty how-to content in the past three months.

Jun. 2015 Google/Galaxy

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Google/Hyundai Motor America
52

of those who own a voice-activated speaker would like to receive info about deals, sales, and promotions from brands.

Aug. 2017 Google/Peerless Insights