Searches for the vegan skin care category have grown by 83% YOY in the U.S.

Google Internal Data, U.S., Jan. 2011–Sept. 2016.

Related Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google
87

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

June 2015 Google/Galaxy

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

Mobile searches for bras have grown over 395% overall in the past two years.

September 2017 Google Data
62

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

August 2017 Google/Peerless Insights