Searches for the vegan skin care category have grown by 83% YOY in the U.S.

Google Internal Data, U.S., Jan. 2011–Sept. 2016.

Related Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

of females 18 to 24 years old used their phones to search for health and beauty how-to content in the past three months.

Jun. 2015 Google/Galaxy

Mobile searches for aromatherapy and essential oils have grown over 70% overall in the past two years.

September 2017 Google Data

Body copy: People have searched for aromatherapy and essential oils in over 260,000 ways in the past two years.

September 2017 Google Data

Mobile searches for “where to buy” aromatherapy and essential oils have grown over 40% in the past two years.

September 2017 Google Data