Sequences using the same creative are better at driving upper funnel metrics, like ad recall. Sequences using different creative messages are better at driving action, like purchase intent.

Google/Ipsos, U.S., “The Impact of Sequencing YouTube Video Ads,” n=3,000, A18–64, June 2018.


Related Data

Sequencing 6-second ads with longer skippable ads drives significant lift across the marketing funnel, from awareness to purchase intent.

June 2018 Google/Ipsos

People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg