Mobile Video

Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and 47% in unaided ad recall on average.

Related Data

Mobile Video

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Google
Mobile Video Consumer Insights
80%

of people say they typically switch between online search and video when researching products to buy.

Google/Magid
Mobile Video Sports

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

Google/Ipsos
Mobile Video Sports

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

Google/Ipsos
Mobile Video Sports

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.

Google/Ipsos
Mobile Search Video
60%

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

Google Internal Data