25

of people who own a voice-activated speaker say they keep their device in a bedroom.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.

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83

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93

93% of shoppers say they've used online resources.

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shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

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