of US holiday shoppers 18+ who visited a store turned to online search prior to going

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

of U.S. travelers would be likely or extremely likely to sign up for a brand’s loyalty program.

of elite U.S. airline loyalty program members would pick a different airline to get a better price, schedule, or route.

of U.S. travelers would pay more for more tailored information and experiences.

international travelers are interested in using digital assistants to research or book travel.