Emerging Technology Consumer Insights Experience & Design

What voice-activated speaker owners would like to receive from brands?

What do people want to receive from brands? 52%: Info about deals, sales, and promos; 48%: Personalized tips and info to make life easier; 42%: Info about upcoming events; 39%: Business info (e.g., store location, hours); 38%: Customer service/support

Related Data

Emerging Technology Consumer Insights Experience & Design
72%

of people who own a voice-activated speaker say that their devices are often used as part of their daily routine.

Google/Peerless Insights
Emerging Technology Consumer Insights

Active users of the Google Assistant grew 4X over the past year.

Google Home
Consumer Insights Retail Experience & Design

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

Google/BCG
Consumer Insights Retail Experience & Design

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

Google/BCG
Apps Emerging Technology Video
21%

of Gen Zers say a texting conversation can count as a date.

Google/Qualtrics