Emerging Technology Consumer Insights Experience & Design

What voice-activated speaker owners would like to receive from brands?

What do people want to receive from brands? 52%: Info about deals, sales, and promos; 48%: Personalized tips and info to make life easier; 42%: Info about upcoming events; 39%: Business info (e.g., store location, hours); 38%: Customer service/support

Related Data

Emerging Technology Consumer Insights Experience & Design
72%

of people who own a voice-activated speaker say that their devices are often used as part of their daily routine.

Google/Peerless Insights
Apps Mobile Consumer Insights
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.

Google/Ipsos
Apps Mobile Consumer Insights
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.

Google/Ipsos