What voice-activated speaker owners would like to receive from brands?

What do people want to receive from brands? 52%: Info about deals, sales, and promos; 48%: Personalized tips and info to make life easier; 42%: Info about upcoming events; 39%: Business info (e.g., store location, hours); 38%: Customer service/support
Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home), A18+, Aug. 2017.


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Related Data


of people who own a voice-activated speaker say that their devices are often used as part of their daily routine.

August 2017 Google/Peerless Insights

High-value travelers make an annual average of 7 airline bookings.

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High-value travelers make an annual average of 9 hotel bookings.

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Only 21% of high-value travelers will sacrifice comfort for a lower price.

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of high-value travelers have status with at least 1 airline or hotel brand.

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Loyalty programs rank No. 4 in consideration when high-value travelers choose a brand to book travel with.

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