Emerging Technology Search Consumer Insights
51%

of people 55+ said a top reason for using voice-activated speakers is “it empowers me to instantly get answers and information.

Related Data

Emerging Technology Search Consumer Insights
72%

of parents who own voice-activated speakers said they are likely to use them to buy something in the next month, compared to 51% of non-parents.

Google/Peerless Insights
Emerging Technology Search Consumer Insights
76%

of parents say they typically use their devices while doing other things, compared to 62% of non-parents.

Google/Peerless Insights
Emerging Technology Search Consumer Insights

Tasks done at least weekly

Parents 03 Graphic
Google/Peerless Insights
Emerging Technology Search Consumer Insights

How they typically use it

Parents 04 Graphic
Google/Peerless Insights
Emerging Technology Search Consumer Insights
Top five things parents say their children do on their voice-activated speaker
Google/Peerless Insights
Search Consumer Insights

31% fewer touchpoints are included in the customer journeys of people in the U.S. who begin their accommodations research with search.

Google/McKinsey/Verto