51

of people 55+ said a top reason for using voice-activated speakers is “it empowers me to instantly get answers and information.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=301, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home), A55+, Aug. 2017.

Tags

Download JPG

Related Data

72

of parents who own voice-activated speakers said they are likely to use them to buy something in the next month, compared to 51% of non-parents.

August 2017 Google/Peerless Insights
76

of parents say they typically use their devices while doing other things, compared to 62% of non-parents.

August 2017 Google/Peerless Insights

Tasks done at least weekly

Parents 03 Graphic
August 2017 Google/Peerless Insights

How they typically use it

Parents 04 Graphic
August 2017 Google/Peerless Insights
Top five things parents say their children do on their voice-activated speaker
August 2017 Google/Peerless Insights
78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos