Tasks done at least weekly

Parents 03 Graphic
Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” Parents n=844, Non-Parents n=798, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home), A18+, Aug. 2017.


Related Data


of parents say they typically use their devices while doing other things, compared to 62% of non-parents.

August 2017 Google/Peerless Insights

How they typically use it

Parents 04 Graphic
August 2017 Google/Peerless Insights
Top five things parents say their children do on their voice-activated speaker
August 2017 Google/Peerless Insights

Searches for parenting/family-related apps such as "allowance and chores app for kids" and "brushing teeth app for kids free" have grown 65% YoY.

Sept. 2017 Google