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of people who own a voice-activated speaker say it feels like talking to a friend or another person.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.

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Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

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During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

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shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

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purchases are made on impulse, including in-store purchases, during the holiday season.

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Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

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Over 60% of holiday shoppers have used apps to purchase, with half of people downloading new apps.

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