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Only 4% of grocery shoppers say they use voice assistant technology on smart-speaker-type devices for grocery planning

Google/Bain, U.S., Omnichannel Grocery, grocery shoppers, n=8,266, 2018.

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of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.

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of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.

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