20

of searches in the Google App are now done by voice.

Google Data, U.S., Google App, Android, May 2016.

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Related Data

37

of people will switch from a mobile site to an app to save time in the checkout process.

December 2017 Google/Heart+Mind Strategies
40

of people will switch from an app to a mobile site because they want to go directly to the source.

December 2017 Google/Heart+Mind Strategies
38

of people will switch from an app to a mobile site because they are more familiar with the mobile site.

December 2017 Google/Heart+Mind Strategies
38

of people will switch from an app to a mobile site to broaden their search.

December 2017 Google/Heart+Mind Strategies
87

of people can be loyal to a brand without having its app on their phone.

December 2017 Google/Heart+Mind Strategies

of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

December 2017 Google/Heart+Mind Strategies