42

of those who own voice-activated speakers would like to receive info about upcoming events or activities from brands.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.

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Related Data

36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai
47

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

December 2017 Google Survey

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

2017 Google/Phocuswright