Volvo's campaign resulted in a double-digit increase in product awareness and ad recall and more than doubled the number of searches for “XC60” across Google Search and YouTube.

Volvo Campaign Data, July 2017–Sept 2017.

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Over 40% of auto shoppers who used online video for research said it helped them discover a vehicle they weren’t previously aware of or considering.

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40

of auto shoppers said they used online video to narrow down their consideration set.

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