Volvo's campaign resulted in a double-digit increase in product awareness and ad recall and more than doubled the number of searches for “XC60” across Google Search and YouTube.

Volvo Campaign Data, July 2017–Sept 2017.


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Over 40% of auto shoppers who used online video for research said it helped them discover a vehicle they weren’t previously aware of or considering.

August 2018 Google/Ipsos

Over half of auto shoppers who turned to online video while researching said it helped them learn more about vehicles they were considering.

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of auto shoppers said they used online video to narrow down their consideration set.

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Over 60% of auto shoppers reported visiting a dealership or dealer website after watching a video of a vehicle they were considering.

August 2018 Google/Ipsos

Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases.

July 2018 Google/Ipsos

FCA established that the video campaign drew more than 50,000 visitors to its Jeep dealerships in just a six-week period.

July 2018 Fiat Chrysler Automobiles Data