Search

The average registered voter researched the presidential primary election online 85 times in the 2 months before Super Tuesday 2016.

Related Data

Mobile Search Retail

When making purchases on their smartphone, 67% of Japanese consumers said they sometimes prefer to use an image search to help find the products they are seeking.

Google/Heart+Mind Strategies
Mobile Search Retail
45%

of Japanese consumers said they prefer to use their smartphone to complete the entire process from researching to buying.

Google/Heart+Mind Strategies
Search Consumer Insights

31% fewer touchpoints are included in the customer journeys of people in the U.S. who begin their accommodations research with search.

Google/McKinsey/Verto
Search Video Consumer Insights

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos