80%+ year-over-year growth for watch time of fantasy football-related videos on YouTube

YouTube Data, U.S., classification as a fantasy football video based on public data including headlines and tags, and may not account for every such video available on YouTube, Jan. – Nov. 2015 and Jan. – Nov. 2016.

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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

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Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

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growth in Super Bowl ad viewership on YouTube outside the U.S.

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90%+ year-over-year growth for football-related watch time on YouTube

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75%+ year-over-year growth for watch time of football-related recipe videos on YouTube.

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Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG
August 2016 Google