60%+ year-over-year growth for watch time of football-related fashion and beauty videos on YouTube

YouTube Data, U.S., classification as a fashion and beauty video based on public data including headlines and tags, and may not account for every such video available on YouTube, Feb. 2015 and Feb 2016.

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86

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

May 2017 Nielsen/Carat/YouTube

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

2016 YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

2016 YouTube

growth in Super Bowl ad viewership on YouTube outside the U.S.

2016 YouTube

90%+ year-over-year growth for football-related watch time on YouTube

Nov. 2016 YouTube

75%+ year-over-year growth for watch time of football-related recipe videos on YouTube.

Nov. 2016 YouTube