Video Education

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

Related Data

Video Education

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Google/Ipsos
Video Consumer Insights Education

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

YouTube
Video
68%

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

Google/Ipsos
Video Education
86%

of U.S. viewers say they often use YouTube to learn new things.

2and2/Google
Video Education

There are more learning-related videos on YouTube than books in the Library of Congress.

YouTube Internal Data