Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

YouTube Data, U.S., classification as a “back-to-school" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, June–July 2015 and June–July 2016.

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More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube
68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos
86

of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

There are more learning-related videos on YouTube than books in the Library of Congress.

2017 YouTube Internal Data