Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

Google Internal Data, U.S., July 2016–June 2018.

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Related Data

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

June 2018 Google Data
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos
Lean in mode: Learning how to do something, finding info, researching a purchase, exploring a passion, getting ideas. Lean back mode: Entertaining ourselves, relaxing, killing time
December 2017 Google/Ipsos