In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.

YouTube Data, U.S, 2013 vs. 2016.

Tags

Download JPG

Related Data

Influencers are just as likely as celebrities to drive buying decisions.

May 2017 Nielsen/Carat/YouTube
73

of YouTube gamers say they enjoy watching others play games on YouTube.

May 2017 Google/Ipsos Connect
56

of YouTube gamers say YouTube is where they connect with their gaming community.

May 2017 Google/Ipsos Connect

2 of the top 5 YouTube channels with the most subscribers worldwide are gaming-related.

May 2017 YouTube
48

of YouTube gamers say they spend more time watching gaming videos on YouTube than playing games.

May 2017 Google/Ipsos Connect
66

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

May 2017 Google/Ipsos Connect