Watch Time Before After Iowa Caucus 1
  • Video Watch Time
Google Data, U.S., classification as a candidate-related "Iowa caucuses" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. 15–Feb. 7, 2016.


About the Data

Line graph showing that video watch time peaked before and after the Iowa caucusus.

Related Data

People who saw their YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

AARP's 6-second and 15-second ads on YouTube have combined to deliver a 13% lift in brand favorability and a 22% lift in ad recall among people age 45–64.

March 2018 YouTube Brand LIft

of YouTube music users who have made music-related purchases in the past year have watched a related YouTube video beforehand.

June 2018 Ipsos

The number of YouTube users who follow creators and engage with their channels daily grew by 70% in the past year.

January 2018 YouTube Internal Data

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

December 2017 YouTube Internal Data

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook

December 2017 YouTube Internal Data