More than half of all web traffic, across the millions of websites using Google Analytics, is now coming from smartphones and tablets.

Google Analytics Data, U.S., Q1 2016

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Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.

March 2017 Econsultancy and Google
30

30% of mobile searches are related to location.

Apr. 2016 Google Data

People visit 1.5 billion destinations every month related to their Google Searches.

Mar. 2016 Google Data

"Near me" mobile searches grew 136% YoY.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.
28

28% of searches for something nearby result in a purchase.

May 2016 Google/Purchased
88

88% of people who conduct a local search on their smartphone visit a related store within a week.

Mar. 2016 Google/Ipsos Connect