Mobile Data & Measurement 50+ % of all web traffic, across the millions of websites using Google Analytics, is now coming from smartphones and tablets. Appears In From insight to action: How data-driven marketing is supporting big decisions Related Data Mobile Search Data & Measurement The average mobile webpage takes 15.3 seconds to load. Mobile Video Data & Measurement Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard. Mobile Search Data & Measurement People who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are. Mobile Search Data & Measurement 1s delay in mobile load times can impact mobile conversions by up to 20%. Mobile Data & Measurement Micro-Moments Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster. Mobile Search Consumer Insights 75% of smartphone owners turn to search first to address their immediate needs.