Mobile Travel Experience & Design

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

Related Data

Mobile Travel Experience & Design
48%

of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.

Google/Phocuswright
Mobile Travel Experience & Design

People who have a negative experience on mobile are 62% less likely to purchase from that brand in the future than if they have a positive experience.

Google/Purchased
Apps Mobile Consumer Insights
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.

Google/Ipsos