An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

Google/Greenberg, U.S., High-Value Traveler Research, n=1,151 business and leisure travelers, June 2018.


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of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.

December 2017 Google/Phocuswright

People who have a negative experience on mobile are 62% less likely to purchase from that brand in the future than if they have a positive experience.

April 2017 Google/Purchased

of people say that their frustration increases as the load time for a brand’s mobile site increases.

November 2018 Google/Civic Science

High-value travelers make an annual average of 7 airline bookings.

June 2018 Google/Greenberg