Women are more likely to seek a "how-to" video than a beauty video on YouTube.

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, (n = 2,004 U.S. consumers 18–54 who watch videos at least once a month), July 2016.

Tags

Download JPG

Related Data

Users searched almost 90 million times for specific natural beauty ingredients in the past year.

August 2018 Google Data
90

of top beauty videos about aloe did not mention a brand.

December 2017 YouTube Data

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

October 2017 2and2/Google

How watching videos on YouTube makes people feel

October 2017 2and2/Google
77

of ASMR viewers between 18 and 24 years old are looking at beauty and fitness content.

August 2016 Google
87

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

June 2015 Google/Galaxy