Women are more likely to seek a "how-to" video than a beauty video on YouTube.

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, (n = 2,004 U.S. consumers 18–54 who watch videos at least once a month), July 2016.


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of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

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