Why people turn to YouTube

Youtube Content Trends Self Learning SVG
2and2/Google, “The Values of YouTube” Study, (n of 1,006 consumers between the ages of 18–54, with 918 monthly YouTube users), respondents were asked to choose which platforms they turn to for a range of needs, Oct. 2017.

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Related Data

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos

How watching videos on YouTube makes people feel

Learning from YouTube SVG
October 2017 2and2/Google
86

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google

YouTube viewers use the platform for help with their work, studies, or hobbies.

October 2017 2and2/Google

Viewers turn to YouTube how-to and learning content, not just entertainment.

October 2017 2and2/Google

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen