Apps Mobile Retail
39%

of shopping app users who paid to download a shopping app did so because of good reviews.

Related Data

Apps Mobile Search

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data
Apps Mobile Retail
49%

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales, and purchases.

Google/Kelton
Apps Mobile Search

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect
Apps Mobile Retail

the average number of shopping apps installed on users' smartphones.

Google/Ipsos
Apps Mobile Retail
91%

of shopping app users find mobile notifications useful.

Google/Ipsos
Apps Mobile Retail
57%

of shopping app users say their favorite apps are easy to use and navigate.

Google/Ipsos