Women are 50% more likely than men to regularly watch how-to videos on YouTube.

Google/Ipsos Connect, YouTube Cross Screen Survey, July 2016, US, (n = 2,004 US consumers 18-54 who watch videos at least once a month)

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of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Why people turn to YouTube

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How watching videos on YouTube makes people feel

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Recent research revealed how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

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of viewers say they regularly turn to YouTube to learn something new.

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YouTube viewers use the platform for help with a problem they're having with their work, studies, or hobbies.

Oct. 2017 2and2/Google