Video Consumer Insights Data & Measurement
24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Related Data

Video Consumer Insights Data & Measurement

Video performance by social cause

Cause related marketing video performance SVG
Pixability/YouTube
Video Consumer Insights Entertainment

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Google Survey
Video Consumer Insights

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

YouTube Data
Video Consumer Insights

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

Google Data
Video Consumer Insights

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

Google Data
Video Retail Travel
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data