24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Pixability, June 2017, “Purpose Driven Marketing” Research. Top 100 brands defined by Interbrand’s 2016 list of top 100 global brands.

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Related Data

Video Performance by Social Cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos