24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Pixability, June 2017, “Purpose Driven Marketing” Research. Top 100 brands defined by Interbrand’s 2016 list of top 100 global brands.

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Related Data

Video performance by social cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

June 2018 Google Data

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

June 2018 Google Data
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data