Advertisers who run YouTube video ads and Google Search ads see 3% higher search conversion rates and a 4% lower search cost per acquisition compared to advertisers who run Google Search ads alone.

Google Data, Global, Jan. 2015–June 2018.

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70

of global YouTube watch time happens on smartphones and tablets.

December 2018 Google Data

of people search for a product on Google, and then learn more by going to YouTube before they buy it.

August 2018 Google/Magid Advisors

Top reasons people search after watching a video:

  1. Compare prices or brands
  2. Find out where to buy a product (like a store or website)
  3. Learn more about a product they have in mind
August 2018 Google/Magid Advisors

Top reasons people search after watching a video:

  1. See a product before they buy it or see how others have used it
  2. Learn more about a product they have in mind
  3. See credible, authentic reviews
August 2018 Google/Magid Advisors
73

of people say they typically switch between online search and video when researching products to buy.

August 2018 Google/Magid Advisors

of shoppers say they use online video while shopping in-store.

July 2018 Google/Ipsos