Video Data & Measurement

YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV.

Related Data

Video Data & Measurement

YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29.

Google Hardware/Nielsen TRR
Video Retail Travel
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
Mobile Video Data & Measurement

Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

Google
Video Consumer Insights Data & Measurement
24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Pixability/YouTube
Video Consumer Insights Data & Measurement

Video performance by social cause

Cause related marketing video performance SVG
Pixability/YouTube
Video Data & Measurement

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

Nielsen/Carat/YouTube