81

of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.

Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=418 parents that visit YouTube at least once a month)

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of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos