Video Consumer Insights Retail
81%

of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.

Related Data

Video Consumer Insights Education

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

YouTube
Video Consumer Insights Retail

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos
Video Consumer Insights Retail

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

Google Data
Video Consumer Insights Fashion

increase in earned views on YouTube in the last year.

YouTube Analytics Data
Video Consumer Insights Fashion

increase in watch time of YouTube content in the last year. 

YouTube Analytics Data
Video
68%

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

Google/Ipsos