Video 68% of parents who watch YouTube report being open to receiving back-to-school advice from brands. Appears In Make the grade for back-to-school: 4 YouTube trends to inform your video strategy Related Data Video Education More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them. Video Education If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back. Video Consumer Insights Education Watch time of back-to-school-related content on YouTube has more than tripled over the past two years. Video Education Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016. Video Consumer Insights Retail 81% of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them. Video Consumer Insights 80% of dads go to YouTube for guidance on key parenting topics.