Video
68%

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

Related Data

Video Education

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Google/Ipsos
Video Consumer Insights Education

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

YouTube
Video Education

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

YouTube Data
Video Consumer Insights
80%

of dads go to YouTube for guidance on key parenting topics.

Google/Ipsos Connect