68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=418 Parents on YouTube)

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More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

July 2016 YouTube Data
80

of dads go to YouTube for guidance on key parenting topics.

September 2016 Google/Ipsos Connect