Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

YouTube Data, U.S., Classification as back to school videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, July–Sept. 2014 and 2016

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More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

December 2016 YouTube

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

July 2016 YouTube Data

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

October 2017 2and2/Google

How watching videos on YouTube makes people feel

October 2017 2and2/Google
68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos