Video Consumer Insights Education

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

Related Data

Video Education

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Google/Ipsos
Video Education

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

YouTube Data
Video Consumer Insights Beauty

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google
Video Consumer Insights Beauty

How watching videos on YouTube makes people feel

2and2/Google
Video
68%

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

Google/Ipsos