86

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

Nielsen/Carat/YouTube Branded Video Study, May 2017

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Related Data

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos