86

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

Nielsen/Carat/YouTube Branded Video Study, May 2017

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increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

June 2018 Google Data

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

June 2018 Google Data