Over 90% of people around the world say they discover new brands or products on YouTube.

Google/Magid Advisors, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “The Role of Digital Video in People’s Lives,” n=20,000, A18–64 general online population, Aug. 2018.


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of people say they typically switch between online search and video when researching products to buy.

July 2018 Google/Magid Advisors

of shoppers said they’re open to learning about products on YouTube from brands.

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Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

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Over 50% of global shoppers say online video has helped them decide which specific brand or product to buy.

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Over 40% of global shoppers say they have purchased products they discovered on YouTube.

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Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

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