YouTube campaigns that use intent-based targeting on mobile devices have 50% higher brand awareness lift compared to campaigns that only use demographic targeting.

Google Brand Lift Targeting Analysis October 2016 - March 2017, Global, Smartphone, numbers shown represent relative difference between additive lifts of intent targeted and demo targeted campaigns.

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Video Performance by Social Cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube
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of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

May 2017 Nielsen/Carat/YouTube

Funny LGBT creative drives strong purchase intent, with 68% of survey respondents claiming that funny ads make them more likely to purchase.

April 2017 Google

YouTube campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift compared to campaigns that only use demographic targeting.

March 2017 Google

People watched more than 110 million hours of candidate- and issues-related content on YouTube.

Apr. 2015-Feb. 2016 Google Data, U.S.