YouTube reaches 86% of cord cutters or cord nevers.

Google-commissioned Nielsen Custom Fusion Study, U.S., Desktop, mobile, and TV fusion, TV measurement of television distribution sources, reach among people 18–49, May 2018.

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Watch time of YouTube on television screens alone tops over 250 million hours per day.

December 2018 YouTube Internal Data

Video viewers said relating to their passions is 3X more important than content featuring famous actors.

October 2018 Google/OMG

Video viewers said relating to their passions is 1.6X more important than content with high production quality.

October 2018 Google/OMG

YouTube leads reach among ad-supported OTT services with 68% reach.

September 2018 Comscore OTT Intelligence and Custom Reporting

YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.

September 2018 Comscore OTT Intelligence and Custom Reporting

YouTube’s 41% share leads watch time among ad-supported OTT services.

September 2018 Comscore OTT Intelligence and Custom Reporting