Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

Nielsen/Carat/YouTube Branded Video Study, May 2017

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Related Data

100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Video Performance by Social Cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube
24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube