Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

Nielsen/Carat/YouTube Branded Video Study, May 2017

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Related Data

100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data
24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Video performance by social cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

April 2017 Google Survey

YouTube campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift compared to campaigns that only use demographic targeting.

March 2017 Google

YouTube campaigns that use intent-based targeting on mobile devices have 50% higher brand awareness lift compared to campaigns that only use demographic targeting.

March 2017 Google