64

of ethnically diverse YouTube users are watching more videos in 2017 compared to 2016.

Nielsen/YouTube, “Multicultural YouTube Users,” U.S., n of 2,042 monthly YouTube users 13+, Nielsen defines ethnic diversity via declared ethnicity in survey. July 2017.

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Related Data

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

June 2018 Google Data

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

June 2018 Google Data
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos