64

of ethnically diverse YouTube users are watching more videos in 2017 compared to 2016.

Nielsen/YouTube, “Multicultural YouTube Users,” U.S., n of 2,042 monthly YouTube users 13+, Nielsen defines ethnic diversity via declared ethnicity in survey. July 2017.

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of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

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of video viewing sessions capture people's attention

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