Watch time of "new recipes” videos in Canada has increased 140% in the last year.

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Watch time of “keto diet” videos in Canada has increased 320% in the last year.

People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.

Watch time for beauty YouTuber videos has increased over 75% in the last year.

Interest in “cooking tips” videos in Australia is on the rise, with watch time increasing by 60% over the past year.