Video > 50 % of YouTube's audience is female. Related Data Video Food & Drink Watch time of "new recipes” videos in Canada has increased 140% in the last year. Video Beauty Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Video Food & Drink Watch time of “keto diet” videos in Canada has increased 320% in the last year. Video People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year. Video Beauty Watch time for beauty YouTuber videos has increased over 75% in the last year. Video Food & Drink Interest in “cooking tips” videos in Australia is on the rise, with watch time increasing by 60% over the past year. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed