86

of U.S. viewers say they often use YouTube to learn new things.

2and2/Google, “The Values of YouTube Study,” n=1,006 consumers between the ages of 18–54, with 918 monthly YouTube users, Oct. 2017.

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Related Data

There are more learning-related videos on YouTube than books in the Library of Congress.

2017 YouTube Internal Data

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

October 2017 2and2/Google

How watching videos on YouTube makes people feel

October 2017 2and2/Google
86

of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

There are 500M views of learning-related content on YouTube every day.

December 2017. YouTube